Q-commerce market share in MENA 2018-2024, by sector
Food delivery accounted for 85 percent of the quick commerce (q-commerce) market in the Middle East and North Africa (MENA) as of 2020. By 2024, this share is forecast to decline to 73 percent. In contrast, e-grocery is set to grow to reach 21 percent of the total q-commerce market by 2024, compared to 13 percent in 2020. Q-commerce refers to online shopping in which goods are delivered within a short period of time.